SEO report of northwestshoppingcentre.co.nz

NorthWest Shopping Centre - Auckland's newest shopping destination ...

northwestshoppingcentre.co.nz/

Auckland's newest shopping destination with over 100 brands and flavours Kiwis know and love. NorthWest Stage 2 now open with outdoor Town Square ...

   

 Tasks

  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : northwestshoppingcentre.co.nz/

Character length : 30

Title
NorthWest Shopping Centre - Auckland's newest shopping destination
Description
Auckland's newest shopping destination with over 100 brands and flavours Kiwis know and love. NorthWest Stage 2 now open with outdoor Town Square dining!
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

locale: en_US
type: website
title: NorthWest Shopping Centre - Auckland's newest shopping destination
description: Auckland's newest shopping destination with over 100 brands and flavours Kiwis know and love. NorthWest Stage 2 now open with outdoor Town Square dining!
url: https://northwestshoppingcentre.co.nz/
site_name: NorthWest Shopping Centre
image: https://northwestshoppingcentre.co.nz/wp-content/uploads/2016/06/NWSC-Facebook-Default.jpg

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://northwestshoppingcentre.co.nz/robots.txt
User-agentDisallowed for the search engines
*
  • /wp-admin/


 Social

Social Engagement

Linkedin31

Facebook Share0

Facebook Comments0

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
NorthWest Shopping Centre - Auckland's newest shopping destination

Character length : 71

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 7%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
900410
Heading structure in the source code
  • <H1> Mum's worth every scent!
  • <H1> There's lots to love about NorthWest
  • <H1> Parked Up Out West 2017
  • <H1> Town Square Restaurants & Cafés
  • <H1> Toddler Tuesdays
  • <H1> 
  • <H1> 3D Tour
  • <H1> Our Stores
  • <H1> Gift Cards
  • <H5> Search
  • <H4> This week’s hours
  • <H4> Popular links
  • <H4> Get in touch
  • <H4> Stay in the loop
Word cloud
  • northwest6
  • dining5
  • square5
  • town4
  • gift4
  • stores4
  • centre4
  • tour3
  • hours3
  • free3
  • view3
  • great2
  • drive2
  • mailing2
  • tuesday2
  • reasons2
  • list2
  • promotions2
  • monday2
  • what’s2
  • facebook2
  • love2
  • store2
  • every2
  • cards2
  • listings2
  • search2
  • info2
Keyword matrix
wordtitledescriptionsheading
northwest
dining
square
town
gift
stores
Two Word cloud
  • our stores3
  • centre info2
404 Page
The website has no standard 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 2 images on this web page.

Good! Every image has an alternative text attributes set on this website.

 Readability

Flesch–Kincaid Grade Level
0.50
Flesch Reading Ease
100.00
Coleman Liau Index
7.70
Automated Readability Index (ARI)
0.00
Dale–Chall Readability
4.90
SMOG Index
7.10
Spache Readibility
5.00
Number of letters
1426
Number of words
356
Number of sentences
75
Average words per sentences
5
Number of syllables
429
Syllables in words
435
Average syllables in words
1.21
Number of words in first three syllables
34
Percentage of word / syllables
9.55
Words not in Dale-Chall easy-word list
105
Words not in Spache easy-word list
100

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible in only one version. The www version is redirected to the version without www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is not fast enough: 1.3 seconds have passed until the page started to load.
Table layout
Good! No nested tables found.
Number of HTTP resources
56
Number of source domains
20
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • https://northwestshoppingcentre.co.nz/.. /frontend.min.js?ver=7.0.5
  • https://northwestshoppingcentre.co.nz/.. /jquery.js?ver=1.12.4
  • https://northwestshoppingcentre.co.nz/.. /jquery-migrate.min.js?ver=1.4.1
  • https://maxcdn.bootstrapcdn.com/bootstrap/3.3.6/js/bootstrap.min.js
  • https://code.jquery.com/jquery-3.2.1.min.js
List of render blocking css files
  • https://cdn-images.mailchimp.com/embedcode/horizontal-slim-10_7.css
  • https://northwestshoppingcentre.co.nz/.. /formidableforms.css?ver=423454
  • https://fonts.googleapis.com/css?family=Merriweather%3A400%2C700%2C90...
  • https://northwestshoppingcentre.co.nz/.. /genericons.css?ver=3.4.1
  • https://northwestshoppingcentre.co.nz/.. /style.css?ver=1526996796
  • https://fonts.googleapis.com/css?family=Nunito:300,300i,400,400i,600,...
  • https://northwestshoppingcentre.co.nz/.. /bootstrap.css
  • https://northwestshoppingcentre.co.nz/.. /pages.css
  • https://northwestshoppingcentre.co.nz/.. /promos.css?ver=1526996796
  • https://northwestshoppingcentre.co.nz/.. /footer.css

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • https://northwestshoppingcentre.co.nz/wp-content/plugins/google-analytics-for-wordpress/assets/js/frontend.min.js?ver=6.1.10
  • https://northwestshoppingcentre.co.nz/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • https://northwestshoppingcentre.co.nz/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
File size of all javascript files combined
0.97MB
Javascript minifying
You can save 864B (34% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • https://northwestshoppingcentre.co.nz/wp-content/uploads/formidable/css/formidablepro.css?ver=59652
  • https://northwestshoppingcentre.co.nz/wp-content/themes/northwest2017/genericons/genericons.css?ver=3.4.1
  • https://northwestshoppingcentre.co.nz/wp-content/themes/northwest2017/style.css?ver=4.7.5
  • https://northwestshoppingcentre.co.nz/wp-content/themes/northwest2017/css/bootstrap.css
  • https://northwestshoppingcentre.co.nz/wp-content/themes/northwest2017/css/pages.css
  • https://northwestshoppingcentre.co.nz/wp-content/themes/northwest2017/css/promos.css
  • https://northwestshoppingcentre.co.nz/wp-content/themes/northwest2017/css/footer.css
File size of all css files combined
443.34KB
CSS minifying
You can save 4.8KB (19% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
75.90KB
Gzip compression
Error! By using Gzip you can save 1.5KB (58% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
37
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
https://cdn-images.mailchimp.com/embedcode/horizontal-slim-10_7.cssExpiry time is not specified
https://s3.amazonaws.com/downloads.mailchimp.com/js/goal.min.jsExpiry time is not specified
https://static.hotjar.com/c/hotjar-228923.js?sv=560 seconds
https://connect.facebook.net/en_US/fbevents.js20 minutes
https://connect.facebook.net/en_US/sdk.js20 minutes
https://connect.facebook.net/.. /356330688170677?v=2.8.14&r=stable20 minutes
https://www.googleadservices.com/pagead/conversion.js60 minutes
https://www.google-analytics.com/analytics.js2 hours

 Speed test – Images

File size of all images combined
877.90KB
Image optimisation
You can save 118.6KB (23% compression) by optimising the images below:

 Links

We found a total of 43 different links.
Internal links: 34
External links: 9

External links:

Link text (anchor) Link strength
https://www.facebook.com/NorthWestShopping
https://www.instagram.com/nwshoppingnz
Check Gift Card balance ›
1/7 Fred Taylor Drive, Westgate ›
Message us on Facebook ›
Facebook ›
Instagram ›
Twitter ›
Mailing List ›

Internal links:

Link text (anchor) Link strength
https://northwestshoppingcentre.co.nz
Getting Here
Contact Us
Our Stores
What’s On
Centre Info
Dining
Search
Skip to content
Mum's worth every scent!
Read more ›
There's lots to love about NorthWest
9 Great Reasons ›
Parked Up Out West 2017
Start Your Engines ›
Town Square Restaurants & Cafés
Dining at NorthWest ›
Toddler Tuesdays
View the Schedule ›
3D Tour
View the 3D Tour ›
View Store Listings ›
Gift Cards
Gift Cards ›
Town Square Restaurant Hours ›
Public Holiday Hours ›
Store Listings ›
Centre Promotions ›
Retailer Promotions ›
Directions to NorthWest ›
3D Tour: Town Square ›
Email us ›
Website Terms of Use
Privacy Policy

 Website security

IP
104.24.117.215
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

 Sites on same ip

northwestshoppingcentre.co.nz

northwestshoppingcentre.co.nz

deutschland.education

deutschland.education

 Icons

Favicon
Good! The website uses favicon.

 Typos

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northwestfshoppingcentre.co.nz, northwesfshoppingcentre.co.nz, northwestgshoppingcentre.co.nz, northwesgshoppingcentre.co.nz, northwesthshoppingcentre.co.nz, northweshshoppingcentre.co.nz, northwestyshoppingcentre.co.nz, northwesyshoppingcentre.co.nz, northwest5shoppingcentre.co.nz, northwes5shoppingcentre.co.nz, northwest6shoppingcentre.co.nz, northwes6shoppingcentre.co.nz, northwesthoppingcentre.co.nz, northwestsqhoppingcentre.co.nz, northwestqhoppingcentre.co.nz, northwestswhoppingcentre.co.nz, northwestwhoppingcentre.co.nz, northwestsehoppingcentre.co.nz, northwestehoppingcentre.co.nz, northwestszhoppingcentre.co.nz, northwestzhoppingcentre.co.nz, northwestsxhoppingcentre.co.nz, northwestxhoppingcentre.co.nz, northwestschoppingcentre.co.nz, northwestchoppingcentre.co.nz, northwestsoppingcentre.co.nz, northwestshboppingcentre.co.nz, northwestsboppingcentre.co.nz, northwestshgoppingcentre.co.nz, northwestsgoppingcentre.co.nz, northwestshtoppingcentre.co.nz, 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